C3 Metrics

C3 Metrics is an attribution data cloud that makes marketing work better by transforming outdated reporting into real-time cross-platform insights. Companies using C3 metrics report a 15%+ increase in ROI. C3 Metrics' innovative machine learning model includes the most complex data evaluation algorithms, such as viewability and cross-device, as well as converting and non-converting data from both online and offline media. This platform's full-funnel source provides preference to a team of ads rather than just the 'last clicked' ad; characteristics money transfer revenue to the ads that originated, converted, and assisted the purchase; matches the referenced revenue to every ad with its corresponding cost; and distils this data into an actionable metric. Moreover, this platform ensures to accurately enumerate the ROI of every marketing expense. C3 Metrics extends its support to pharma and travel as well.