Captiv8

Captiv8 stands as a complete influencer marketing platform purpose-built for brands, agencies, and enterprise teams seeking scalable, data-rich campaign management tools. By consolidating influencer discovery, content planning, activation, amplification, and analytics, it streamlines the entire influencer marketing lifecycle.

Its creator discovery engine offers access to over 15 million verified influencers across all major social media platforms. AI technology enhances discovery via the proprietary Influencer Velocity Index, which ranks influencers based on momentum, relevance, and content trends. Users can apply over 500 filters—such as audience age, gender, region, engagement rate, and previous brand collaborations—to identify the most relevant talent.

For campaign execution, Captiv8 enables complete workflow automation, including brief creation, contract management, gifting, and affiliate linking. Integration with TikTok Shop and storefront syncing makes it ideal for influencer-led commerce. The platform also supports seamless, multi-currency payments to creators in more than 150 countries.

On the amplification side, Captiv8 allows users to promote high-performing influencer content across paid media channels, blending organic reach with targeted advertising. The analytics suite offers real-time performance tracking across KPIs like engagement, earned media value (EMV), conversions, foot traffic, and sentiment analysis. Brands can generate custom dashboards or connect data to external tools using robust APIs.

Captiv8’s compliance and brand safety features include GDPR support, automated IAB category checks, and AI-powered content vetting to prevent misalignment or risk. The platform is also integrated with leading CRMs, analytics tools, and e-commerce platforms, enabling closed-loop attribution from influencer engagement to transaction.

Since being acquired by Publicis Groupe, Captiv8 has become part of a larger influencer and social commerce ecosystem, incorporating identity data, advanced analytics, and media activation. With a proven ROI of 374% (validated by Forrester) and deployment across 70% of Fortune 100 companies, Captiv8 is a trusted enterprise-grade influencer solution.

Key Features & Specifications

• Access to 15M+ influencers with global reach

• AI-driven discovery using 500+ filters and Influencer Velocity Index

• Social listening and trend tracking tools

• Complete campaign workflow: briefs, gifting, contracts, affiliate links

• TikTok Shop/storefront integration

• Global creator payments in 150+ currencies

• Organic + paid content amplification

• ROI, EMV, conversion, and sentiment analytics

• GDPR compliance and AI-powered brand safety

• Integrations with CRMs, social platforms, e-commerce, and BI tools