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Google Analytics

Google Analytics

By Google Analytics

4.6  ·  707 reviews Web Analytics Software Onetime(Perpetual License)
About
Google Analytics is the most popular web analytics tool used for tracking and comparing a website’s traffic and conversion rate of campaigns. It is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques, such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website, and their geographical position. It also provides more advanced features, including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.
Key Features
  • Widgets
  • Visual Analytics
  • Alert Notifications
  • Multiple Site Management
  • Report Generation
  • Time on site Tracking
  • User Interaction Tracking
  • Goal Tracking
  • Conversion Tracking
  • Campaign Management
  • Event Tracking
  • Heatmaps
  • Push Notifications
  • Funnel Analysis
  • Revenue Tracking
  • Retention Tracking
  • Cohort Analysis
  • A/B Testing
Pricing
Google Analytics
USD0
  • Multiple data collection options across websites
  • apps
  • and internet-connected devices
  • Data access via mobile app
  • API
  • email notifications
  • and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with Google Ads
  • AdSense
  • and Search Console (formerly Webmaster Tools)
  • Native remarketing integrations with Google Ads
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Cust
Get Started
User Reviews + Write a Review
"Google Analytics"

What do you like best? I guess if there was a best part, it would obviously be the cost. The fact that there is a free version (that sometimes works, is more than most large vendors can offer. What do you dislike? The tool rarely works, the inter...

★☆☆☆☆
"Necessary evil.. but they sure as hell don't make it easy"

What do you like best? Google Analytics is like a mandatory now on pretty much every digital property you build/maintain/host. The problem is, they continue to change the platform so you HAVE to keep up with the new updates and re-learn how to use the t...

UI
User in Marketing and Advertising
★★☆☆☆
"You get what you pay for with Google free"

What do you like best? The price, we’re only using the free product What do you dislike? The sampling done by Google makes data mining impossible Recommendations to others considering the product: If using for large traf...

★★★☆☆
"Google Analytics Helps Me Save Advertising Money"

What do you like best? I feel it is very important to know how effective your advertising is and google analytics helps in that respect by indicating how people are reaching your website. What do you dislike? Sometimes the information can be a bi...

UI
User in Retail
★★★☆☆
"Google Analytics - E-commerce"

What do you like best? I really like the charts and that you can make customer reports. What do you dislike? This is not a very user friendly platform. Coming from a previous company who had our own itnernal reporting system, learning GA...

Frequently Asked Questions
How much does Google Analytics cost?

Google Analytics offers 2 pricing plan(s):

  • Google Analytics — USD0.00
  • Google Analytics 360 — USD0.00
What is Google Analytics used for?

Google Analytics is a Web Analytics Software solution. Top features include:

  • Widgets
  • Visual Analytics
  • Alert Notifications
  • Multiple Site Management
  • Report Generation
Does Google Analytics offer a free trial?

Google Analytics does not currently offer a free trial.

What support does Google Analytics provide?

Google Analytics provides Online (Ticket) support.

Is Google Analytics cloud-based or on-premise?

Google Analytics is Cloud Hosted software.

What training resources does Google Analytics offer?

Google Analytics provides Help Guides,Video Guides,Blogs for training.

Tool Info
Company Google Analytics
HQ Mountain View,
Starting price Free
Deployment Cloud Hosted
Languages English
Free Trial Not Available
Best For
Personals SMEs Enterprises
Customization
No