Lytics Pricing, Features & Reviews

About

Lytics is a customer data management platform that helps businesses and marketing teams improve performance by leveraging essential data to make relevant adjustments. This platform uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. Lytics provides first-party insights by using sophisticated data science technology and creating intelligent user profiles that are fully secure. Additionally, Lytics automates decision making with the help of AI to segment, suggest, and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner.

Key Features

✓ Multi-step Marketing
✓ Audience Builder
✓ Behavior Tracking
✓ Identity Graph
✓ 360-degree Customer view
✓ Data Enrichment
✓ Data Orchestration
✓ Data Source
✓ Hyper Targeting
✓ GDPR Compliance
✓ Data Cleansing
✓ Email Marketing
✓ Landing Pages

Screenshots

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Pricing

Core CDP

USD0

360° Unified profile
Segmentation builder
Engagement scores
Engagement segments
Website personalization
Reporting
360° Unified profile
Segmentation builder
Engagement scores
Engagement segments
Website personalization
Reporting

Get Started

Intelligence

USD0

360° Unified profile
Segmentation builder
Engagement scores
Engagement segments
Website personalization
Reporting
Journey canvas
Campaign import
Content graph
Insights
Prediction scores
Content recommendations
360° Unified profile
Segmentation builder
Engagement scores
Engagement segments
Website personalization
Reporting
Journey canvas
Campaign import
Content graph
Insights
Prediction scores
Content recommendations

Get Started

Automate

USD0

360° Unified profile
Segmentation builder
Engagement scores
Engagement segments
Website personalization
Reporting
Journey canvas
Campaign import
Content graph
Insights
Prediction scores
Content recommendations
Journey automation
Next best experience Decisioning
Delivery optimization
360° Unified profile
Segmentation builder
Engagement scores
Engagement segments
Website personalization
Reporting
Journey canvas
Campaign import
Content graph
Insights
Prediction scores
Content recommendations
Journe

Get Started

User Reviews + Write a Review

IC

Internal Consultant in Publishing

"Long Painful process that has not yet completed"

What do you like best? The idea of what Lytics can do though I have not seen that in action yet since we still have not completed the integration. We began that process in October and it's April now. What do you dislike? The lack of res...

AI

Administrator in Media Production

★★☆☆☆

"Needs work"

What do you like best? I use it for audience segmentation and validation What do you dislike? Incompatible with my company's internal systems Recommendations to others considering the product: Be sure that your current...

AI

Agency in Marketing and Advertising

★★★☆☆

"Implemented Lytics to enable A/B testing"

What do you like best? The cool can be added through a limited amount of code or through a tag manager What do you dislike? It's not as seamless as building the same features within a platform What problems are you solving wit...

AI

Administrator in Entertainment

★★★☆☆

"Good for basic usage"

What do you like best? the pop ups that come out of the screen when going to the website What do you dislike? not a ton of advanced or customized features What problems are you solving with the product? What benefits have you ...

UI

User in Computer Software

★★★☆☆

"Engineer"

What do you like best? Can handle event volume and has a good Segmentation engine with complex data types What do you dislike? Lots of outages in the system, false triggers for enrollments What problems are you solving with th...

Read All 58 Reviews

Frequently Asked Questions

How much does Lytics cost? ▼

Lytics offers 3 pricing plan(s):

Core CDP — USD0.00
Intelligence — USD0.00
Automate — USD0.00

What is Lytics used for? ▼

Lytics is a Customer Data Platform (CDP) solution. Top features include:

Multi-step Marketing
Audience Builder
Behavior Tracking
Identity Graph
360-degree Customer view

Does Lytics offer a free trial? ▼

Lytics does not currently offer a free trial.

What support does Lytics provide? ▼

Lytics provides Phone,Online (Ticket) support.

Is Lytics cloud-based or on-premise? ▼

Lytics is Cloud Hosted software.

What training resources does Lytics offer? ▼

Lytics provides Help Guides,Blogs,Video Guides for training.