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Optimizely

Optimizely

Turn visitors into lifetime customers

4.3  ·  146 reviews AB Testing Software Onetime(Perpetual License)
About
What is Optimizely?Optimizely is a digital enjoy platform that mixes content material control, personalization, experimentation, and commerce competencies. Businesses use Optimizely CMS to manage content material, Optimizely personalization to tailor consumer reviews, and Optimizely experimentation to run A/B checks. It allows groups optimize digital techniques and supply impactful purchaser studies across channels.

Benefits of Optimizely

  • Unified Content Management Optimizely CMS permits groups to create, manipulate, and put up content throughout a couple of systems with intuitive workflows and headless abilties.
  • Advanced Personalization Optimizely personalization grants tailor-made stories primarily based on person conduct, place, and possibilities, increasing engagement and conversion rates.
  • Data-Driven Experimentation Optimizely experimentation enables A/B and multivariate testing to validate thoughts and improve UX primarily based on actual person information.
  • Scalable Commerce Solutions Optimizely’s commerce gear guide multi-web page, multi-language setups with strong stock and order control.
  • Real-Time Analytics Integrated dashboards provide actionable insights into marketing campaign performance, person conduct, and personalization ROI.

How to Use Optimizely?

  1. Sign Up or Request Optimizely Demo Visit Optimizely’s demo web page to explore product competencies.
  2. Choose Your Modules Select from Optimizely CMS, personalization, experimentation, and trade primarily based to your enterprise wishes.
  3. Configure Your Environment Set up content workflows, target audience segments, and checking out parameters the use of the platform’s intuitive dashboard.
  4. Launch and Optimize Run experiments, customise content, and analyze outcomes to continuously enhance purchaser reviews.

Features of Optimizely

  • Optimizely CMS Offers drag-and-drop editing, approval workflows, and headless shipping options for dynamic content control.
  • Optimizely Personalization Real-time concentrated on and AI-pushed recommendations assist deliver hyper-applicable content material to customers.
  • Optimizely Experimentation Run A/B and characteristic tests with statistical accuracy to refine UX and product features.
  • Optimizely Commerce Supports B2B and B2C setups with traveler concentrated on, stock manage, and multi-channel promoting.
  • Digital Asset Management Organize and control marketing assets with version control and brand curation tools.
  • Data Platform Integration Centralize patron facts for segmentation, activation, and personalization throughout channels.

Optimizely Demo

You can request a personalized Optimizely demo through their reliable demo web page. The demo showcases Optimizely CMS, personalization, experimentation, and commerce functions tailor-made on your commercial enterprise dreams.

Optimizely Pricing

  • Customized Pricing: Based on selected modules and enterprise length
  • License + Implementation Costs: Pricing includes software license and setup charges
  • Free Trial: Available upon request
  • Enterprise Plans: Typically start round $36,000/12 months relying on scope

Key Features
  • Visual Editor
  • Test Scheduling
  • Statistical Relevance Analysis
  • Split Testing
  • Multivariate Testing
  • Landing Pages (Web Forms)
  • Heatmaps
  • Funnel Analysis
  • Audience Targeting
  • Surveys
Screenshots
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Pricing
Content Cloud
USD0
  • Content management
  • Authoring & layout
  • Headless API
  • Approval workflows
  • Content management
  • Authoring & layout
  • Headless API
  • Approval workflows
Get Started
Intelligence Cloud
USD0
  • A/B testing & experimentation
  • Advanced visitor personalization
  • Collaborate with program management
  • Deploy on web
  • in apps and server-side
  • A/B testing & experimentation
  • Advanced visitor personalization
  • Collaborate with program management
  • Deploy on web
  • in apps and server-side
Get Started
User Reviews + Write a Review
VB
Vladimir B.
★☆☆☆☆
Used it for a year and got disappointed (mostly by catches in the contract and pricing)

What do you like best? I like the software but it's overpriced and has some catches in contract. What do you dislike? I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written...

AM
Alex Mark
★☆☆☆☆
ZERO Flexibilty

We're an online marketing company that constantly launch and test new websites. Optimizely refused to give us a price because they wanted a list of our ever changing domain names. Wasted my morning trying to get a price out of them. If you want a flexible s...

TP
Tom Pepper
★☆☆☆☆
Please STOP calling my personal number

Please STOP calling my personal number. Please STOP emailing me.I have explained multiple times I do not want your services.

★★☆☆☆
Poor execution of AB testing platform

What do you like best? Quite easy to do html and css changes in a few minutes What do you dislike? Lack of support and understanding of integrations. The data is not consistent and so many caveats it would be a mindfield for a noviced CRO special...

★★★☆☆
A/B Testing Made Simple

What do you like best? The ease in which I can collect analytics and make an informed decision about which version of my campaign I want to use. The analytics are extremely clear, so it's easy to share the data with members of other teams in my company....

Frequently Asked Questions
How much does Optimizely cost?

Optimizely offers 3 pricing plan(s):

  • Content Cloud — USD0.00
  • Commerce Cloud — USD0.00
  • Intelligence Cloud — USD0.00
What is Optimizely used for?

Optimizely is a AB Testing Software solution. Top features include:

  • Visual Editor
  • Test Scheduling
  • Statistical Relevance Analysis
  • Split Testing
  • Multivariate Testing
Does Optimizely offer a free trial?

Optimizely does not currently offer a free trial.

What support does Optimizely provide?

Optimizely provides Phone,Online (Ticket) support.

Is Optimizely cloud-based or on-premise?

Optimizely is Cloud Hosted software.

What training resources does Optimizely offer?

Optimizely provides Help Guides,Video Guides,Blogs for training.

Tool Info
Company Optimizely
HQ San Francisco, California United States
Starting price Free
Deployment Cloud Hosted
Languages English
Free Trial Not Available
Best For
Personals SMEs Enterprises
Customization
No