Segment Pricing, Features & Reviews

About

Segment is a customer data analytics and management solution that helps you understand customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools.

Key Features

✓ Multi-step Marketing
✓ Audience Builder
✓ Behavior Tracking
✓ Identity Graph
✓ 360-degree Customer view
✓ Data Enrichment
✓ Data Orchestration
✓ Data Source
✓ Hyper Targeting
✓ GDPR Compliance
✓ Data Cleansing
✓ Email Marketing
✓ Landing Pages

Screenshots

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Pricing

Free

USD0

Sources - 2 Source
Web
Mobile
Server
Cloud Apps
Destinations - Unlimited
Functions - 50 hours
Warehouses - 1 Warehouse
Sync frequency - 1 per day
Developer Tools
Central view of data schema
Live data view and debugger
Data privacy and controls
User deletion
User suppression
Customer data discovery and inventory
Unified customer data
Monthly tracked users - Up to 1
000
Throughput Limit - Standard
Price - Free
Seats - 10
Email support - Basic
On-demand videos and documentation
Account security
Mul

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Team

USD120/Month

Sources - Unlimited
Web
Mobile
Server
Cloud Apps
Destinations - Unlimited
Functions - 50 hours
Warehouses - 1 Warehouse
Sync frequency - 2 per day
Developer Tools
Central view of data schema
Live data view and debugger
Data privacy and controls
User deletion
User suppression
Customer data discovery and inventory
Unified customer data
Monthly tracked users - Base includes 10
000
Throughput Limit - Standard
Price -Starting at $120/month
Additional 1
000 monthly tracked users (10k-25k) - +$12
Addit

Start Free Trial

Business

USD0

Sources - Unlimited
Web
Mobile
Server
Cloud Apps
Destinations - Unlimited
Functions - Custom
Warehouses - Unlimited
Sync frequency - Custom schedule
Selective sync
Developer Tools
Central view of data schema
Live data view and debugger
Config API
Data privacy and controls
User deletion
User suppression
Customer data discovery and inventory
Destination filters
Replay historical data
Advanced data governance: Protocols - +Add-on
Integrated tracking plan - +Add-on
Data validation - +Add-on
Enforcem

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User Reviews + Write a Review

★★★☆☆

"Great service but horrible pricing for apps with anonymous users."

What do you like best? Easy to set-up both for server-side event tracking, and client-side. Connects in seconds to various 3rd party tools for analytics, marketing, tracking, support, and more. It's made it super easy for us to test new services by turn...

DW

Deryk W

★★★☆☆

"Good tool, but VERY expensive for B2C."

What do you like best? Segment was pretty easy to setup, easy to connect new sources, good documentation. It had most of the sources we needed. We did not use the full spectrum of their tools. What do you dislike? Mainly pricing. they h...

AI

Administrator in Computer Software

★★★☆☆

"Powerful tool. Good user experience. Not a fan of G2 though."

What do you like best? The destination feature is great, allows you to deliver data to multiple destinations easily. Filtering feature is great when designing the data pipeline. What do you dislike? The user interface can be a little uni...

★★★★☆

"Great for getting analytics data to any service"

What do you like best? I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets ...

★★★★☆

"Apparently a new user."

What do you like best? Ability to include multiple analytics scripts from single dashboard. Interface is also nice. Debugger is quite handy to check for events in realtime. What do you dislike? Pricing is too high for a startup. If you use ...

Read All 208 Reviews

Frequently Asked Questions

How much does Segment cost? ▼

Segment offers 3 pricing plan(s):

Free — USD0.00
Team — USD120.00 /Month
Business — USD0.00

What is Segment used for? ▼

Segment is a Customer Data Platform (CDP) solution. Top features include:

Multi-step Marketing
Audience Builder
Behavior Tracking
Identity Graph
360-degree Customer view

Does Segment offer a free trial? ▼

Yes, Segment offers a 0-day free trial.

What support does Segment provide? ▼

Segment provides Business Hours,Online (Ticket) support.

Is Segment cloud-based or on-premise? ▼

Segment is Cloud Hosted software.

What training resources does Segment offer? ▼

Segment provides Help Guides,Blogs,Video Guides for training.