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The key to customer engagement is personalization - making interactions feel human and personal so customers feel like they're doing business with a real person. Our Relationship Cloud sets the foundation for building long-term relationships with your customers. Relationship Cloud is a platform designed to take a proactive approach to engaging and supporting customers throughout their brand journey. This proactive approach is driven by our conversational AI engine's ability to understand and draw inferences from customer interactions and journeys; anticipate what interests or motivates each customer at each given point; and engage customers via empathic, human dialogue.