Zalster

Zalster is a marketing automation tool that helps users enhance the growth of their eCommerce business across various marketing channels. Zalster combines human expertise with advanced machine learning to help users reach their marketing goals on Instagram and Facebook Ads, Pinterest Ads, and Google Ads. The software enables users to focus on strategy and achieving business goals while the automation handles optimization. This ensures users can utilize the optimal campaign and delivery conditions to attain their goals without any hassle. The campaign pool budget feature of the software enables marketers to optimize the distribution of their budget between campaigns within a particular pool by grouping campaigns with a common end goal. Users are also provided with an ad optimization feature that tests each of the ads to find the best advertisement for the user which is then run by one optimization engine to collect enough data and determine the worst and best-performing ads.