BidSwitch is a subsidiary of IPONWEB, which has a vision for the programmatic and media trading ecosystem. IPONWEB believes that the ecosystem should be open, transparent, and easy to access, so that many different businesses can buy or sell media in real-time, in their own unique way. To help solve some of the underlying technical challenges and inefficiencies that hamper platform interconnectivity and trading, IPONWEB created BidSwitch.