One of the challenges of audience targeting and onboarding is that the process has historically taken place in a black box. Onboarding a CRM list to a cookie or a device ID doesn’t even return a reliable count of unique users.
With Semcasting's The Attributor, we assign a persistent ID to the IP address in the match process so that we can prove performance through the delivery of impressions, a click-through, website visits, and even an in-store purchase.