Adobe Target

By Adobe Target

★ 3.8 · 29 reviews AB Testing Software Onetime(Perpetual License)

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About

Adobe Target is a content testing, personalization, and automation solution that helps businesses test their content and predict its performance in the market. It uses A/B and multivariate tests to quickly understand and implement the best combinations of offers and layouts to attract customers. Users can create customised tests for different types of users to see what they are looking for in a product. They can also A/B test the whole experience, including images, user interface, copy, etc., to provide the best possible experience. The software personalizes the customer based on gender, age, brand affinity, or any profile data available on the site. Users can create their own parameters to personalize their customers across different stages of interaction.

Key Features

✓ Visual Editor
✓ Test Scheduling
✓ Statistical Relevance Analysis
✓ Split Testing
✓ Multivariate Testing
✓ Landing Pages (Web Forms)
✓ Heatmaps
✓ Funnel Analysis
✓ Audience Targeting
✓ Surveys

Screenshots

Screenshot 1

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Pricing

Adobe Target

USD0

Product options
Volume
Omnichannel delivery
Product options
Volume
Omnichannel delivery

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User Reviews + Write a Review

User in Financial Services

★★☆☆☆

"A testing platform behind times"

What do you like best? It is easy without dev knowledge to make changes to the pages and the code - although it was questionable if this always worked What do you dislike? It was difficult to use this tool as it always broke. A lot of t...

Michael C

★★★☆☆

"Target creates the demand for a technical role for Marketing"

What do you like best? Because of the popular testing solutions are now moving towards 'drag and drop' type of campaign set up, it moves away from a need to have a technical person in marketing (specifically for optimization). I like how Target...

Consultant in Information Technology and Services

★★★☆☆

"Content targeting experience using Adobe Target with Adobe Experience Manager"

What do you like best? We have used Adobe Experience Manager with Adobe Target for content targeting and testing for our managed websites. Target has helped the business stakeholders identify content options most viewed by certain visitor roles. Th...

G2 User in Design

★★★☆☆

"It is a decent product for creating targets for your page views & website."

What do you like best? I like that I am able to specifically able to create a goal that I want for my page views to increase. That is one of the better features of the site. What do you dislike? I dislike that it does not offer a large ...

Consultant in Marketing and Advertising

★★★★☆

"A quick look at Adobe Target from a data perspective"

What do you like best? 1) The best feature in my opinion is the quick implementation of any ideas/wireframes that have already been designed on the platform. 2) It is very easy for non-data/technical users to learn after a few introductory sess...

Read All 29 Reviews

Frequently Asked Questions

How much does Adobe Target cost? ▼

Adobe Target offers 1 pricing plan(s):

Adobe Target — USD0.00

What is Adobe Target used for? ▼

Adobe Target is a AB Testing Software solution. Top features include:

Visual Editor
Test Scheduling
Statistical Relevance Analysis
Split Testing
Multivariate Testing

Does Adobe Target offer a free trial? ▼

Adobe Target does not currently offer a free trial.

What support does Adobe Target provide? ▼

Adobe Target provides Online (Ticket) support.

Is Adobe Target cloud-based or on-premise? ▼

Adobe Target is Cloud Hosted software.

What training resources does Adobe Target offer? ▼

Adobe Target provides Help Guides,Blogs,Video Guides for training.

Company Adobe Target

HQ NA,

Starting price Free

Deployment Cloud Hosted

Languages English

Free Trial Not Available