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Omnisend

Omnisend

Email & SMS marketing so good, it’s boring

4.5  ·  491 reviews Email Marketing Software Onetime(Perpetual License)
About
​Omnisend is a comprehensive marketing automation platform specifically designed for e-commerce businesses to enhance their customer engagement and drive sales through personalized, omnichannel communication strategies. Established in 2014 under the name Soundest and rebranded to Omnisend in 2017, the platform integrates multiple marketing channels—including email, SMS, and web push notifications—into a single, user-friendly interface.

It's important to note that as a business's contact list grows, the cost of these plans increases accordingly. This scalable pricing ensures that businesses only pay for the resources they need, making Omnisend a flexible solution for growing e-commerce brands.

Key Features & Specifications:

  • Email Campaigns: Create professional, shoppable emails using a library of customizable templates and a drag-and-drop builder. Incorporate products, dynamic discount codes, and save presets for future campaigns.

  • SMS Marketing: Engage customers directly with personalized SMS messages, integrated seamlessly alongside email campaigns for a unified marketing approach.

  • Web Push Notifications: Reach customers with timely notifications directly on their devices, enhancing engagement and driving traffic back to your site. ​

  • Marketing Automation: Utilize pre-built and customizable workflows to automate customer interactions, such as welcome series, cart abandonment recovery, and post-purchase follow-ups.

  • Segmentation: Divide your audience into targeted segments based on behavior, purchase history, and engagement, allowing for more personalized and effective marketing messages.


Key Features
  • Marketing Automation
  • Template Management
  • Mailing List Management
  • Event Triggered Email
  • Dashboard
  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring
  • Conversion Tracking
  • Push Notifications
  • Analytics/ROI Tracking
  • Subscriber Management
  • Data Import/Export
  • Email Integration
  • Web Forms
Screenshots
Omnisend screenshot 1
Screenshot 1
Omnisend screenshot 2
Screenshot 2
Pricing
Free
USD0Per Month
  • 250 contacts
  • 500 emails / month
  • 500 web push notifications / month
  • 50 published reviews (Shopify)
  • $1 in free SMS to try
Get Started
Pro
USD41Per month
  • 2500 contacts
  • Advanced reporting
  • Unlimited emails
  • Unlimited web push notifications
  • Unlimited published reviews (Shopify)
  • Success manager (from $400)
  • 24/7 Priority support
Contact Sales
User Reviews + Write a Review
UI
User in Retail
★☆☆☆☆
"If you need to switch platforms as you grow know that this will be hardest part of migration"

What do you like best? Easy to understand and use for someone starting from scratch What do you dislike? If you need to move platforms as you grow (I moved from wordpress to shopify) know that it will be like starting over. They do not ...

AW
A W
★☆☆☆☆
Pretty disatisifed with the support and…

Pretty disatisifed with the support and the product. Very buggy. Going back to mailchimp due to their system being broken multiple times when trying automation - one fix, was to duplicate an automation and start again - it then worked. It's a riddled old sy...

Y
yedday
★☆☆☆☆
Too Bad! Force with Mailgun

Too Bad! Locked my account then only can use mailgun to clean the list to unlock? OM is crazy for earning every customers' money

CJ
Cathrine Jensen
★☆☆☆☆
SPAM

I recieved mails i didn’t subscribe to from their clients several times. “Anti-spam” my Butt.

TW
Teddy Wu
★☆☆☆☆
SUCK AND WORST

First, they did not connect the store to my primary domain, so all the URLs in automation emails ARE WRONG, and no way to change that unless to create a new account, which means I will lose all the campaign data. Now they blamed updating the primary domain ...

Frequently Asked Questions
How much does Omnisend cost?

Omnisend offers 3 pricing plan(s):

  • Free — USD0.00 Per Month
  • Standard — USD11.20 Per Month
  • Pro — USD41.30 Per month
What is Omnisend used for?

Omnisend is a Email Marketing Software solution. Top features include:

  • Marketing Automation
  • Template Management
  • Mailing List Management
  • Event Triggered Email
  • Dashboard
Does Omnisend offer a free trial?

Omnisend does not currently offer a free trial.

What support does Omnisend provide?

Omnisend provides Phone,Online (Ticket) support.

Is Omnisend cloud-based or on-premise?

Omnisend is Cloud Hosted software.

What training resources does Omnisend offer?

Omnisend provides Help Guides,Video Guides,Blogs for training.